Creative co-workspace, Gather Round opened their doors and tasked us to build awareness and grow their online community.
During the pre-launch of Gather Round, we drew in a creative-first community by developing influencer and press relationships.
Post-launch, our strategy involved the generation of content, consistent management of social media channels, sequential messaging, and remarketing. We targeted and nurtured a Bristol-based creative audience from discovery to conversion through daily engagement and social media advertising campaigns.
We carefully crafted the online persona and creative soul of Gather Round, combining organic content, adverts, and daily engagement to generate a highly engaged and relevant audience across all social media channels.
Soello bring a fresh approach to social advertising, giving us the scope and flexibility to work collaboratively on creative campaigns. We value their knowledge and expertise when it comes to digital marketing, helping us to reach and engage with our key target audiences. They’re a super friendly bunch, very professional and they always make the effort to go above and beyond. Thank you team Soello!
Megan Ward, Community Manager
As we close in on the end of another year, we find that round about now is a nice time to take stock of things. To think about our successes and learnings from the year, and get our minds thinking about how we can be even better next year. While 2020 has certainly thrown up some unique challenges, and were super proud of how we’ve coped through the difficulty of it all; we have been thinking about what it really means to be working Digital Marketing and Social Media.
We’ve been helping businesses maintain and build their brands’ stories throughout the year in rather different circumstances to usual where digital and virtual communication was the only way. This comes with a lot of responsibility, so we’ve decided to lay out a Soello manifesto to guide our decisions in all of our work in 2021…
1. Work with more great clients.
We love to be inspired! Working with clients on ambitious and challenging jobs, and telling their unique story in the most positive and compelling way possible.
2. Always be kind
If there’s one thing 2020 has taught us, it’s to be kind. We want to generate a mutual respect from all areas and we think it’s absolute key, not just in business relationships but with every individual too.
3. Support local and give back
We care about our community and future. Supporting local businesses and shopping locally supports businesses and the people within in it, something we care strongly about. We also want to carry on supporting charities in any way we can.
4. Question our conscience
It’s healthy to question whether we are doing things for the right reasons. If we feel like a client’s needs or values do not line up with ours, it’s ok to say no.
5. Inspire our clients
We get so much inspiration from the amazing things our clients are doing, and we’re really proud to be part of their stories. So we want to ensure we’re repaying the favour by bringing our own knowledge, experience and care to everything we do for them.
Let’s hope for a slightly more… predictable next this year.
Levi is a big part of the Soello team as Photographer & Videographer.
Levi is a Bristol-based filmmaker with a background in music visuals and modern short form. His previous work includes Glastonbury Festival, Arcadia Spectacular, Boomtown Fair, Established & Sons, c-ll-ct-v-ly and more. His debut documentary short ‘Strongman’ is currently in the finals of a competition panelled by renowned cinematographer Roger Deakins.
In Levi's spare time, you’ll find him in the kitchen cooking up good food for his friends or family or at his local pub ‘The Oxford’ in Totterdown. His favourite spots to eat in Bristol are Bosco Pizzeria, Jeevans Sweets and Victoria Park.
The Social Dilemma recently landed on Netflix, and millions of us have tuned in to take a peek behind the curtain at the inner workings of social media companies, and the social impact they can have, have had, and will continue to have on users and the wider world.
While the show certainly shone a light on some of the more nefarious tactics used by these companies to stay relevant, stay super profitable, and more importantly stay on your phone’s home screen; we can't neglect the amazing opportunity social media has presented to us all too.
2020 has been a tough year, and the miracle of the internet and social media has helped friends and family stay connected from a distance through lockdowns and periods of isolation. It has been a blessing for so many, and we want to be a part of everything great about social medias ability to connect, entertain and inform.
So we’ve set out a few of our values, some guidelines we strive to stick to to ensure we’re using this opportunity ethically and responsibly.
-> We’ll only target users responsibly.
With the power to reach millions with our messaging comes with responsibility. We won't use it to promote contentious topics or irresponsible behaviour.
-> We’re here to build positivity...
...not create tension and divide. While the show highlighted that polarising content consistently gets higher engagement, we don’t want to be a part of stirring negative emotions for anybody, ever.
-> We won’t prey on insecurities to sell products.
We’re not here to influence anyone through a negative experience. We want to do so through excitement, positivity and great initiatives - and that comes with only being part of projects we truly believe in.
We’re here to tell brands’ stories, to share great ideas, spread the word for causes we want to rally behind, and use our platform for good and good only. That’s our promise to you, and every person on the other side of the screen that we reach with our content.