Privacy Policy

This privacy policy sets out how Soello uses and protects any information that you give when using this website.

Soello is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Soello may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 25th May 2018.

What we collect
We only collect the information you provide us with, such as your name, email address, company name and phone number. 
We have no need for any further information. If you become a customer, we will ask you for more detailed information to provide 
the services required.

What we do with the information we gather
We use your information to simply contact you with shared interest information and marketing content. We may periodically send promotional emails using the email address which you have provided.

Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use Google Analytics to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites 

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

If you do sign up to receive exciting content and marketing material from Soello, please use the tick boxes to confirm how you would like to be contacted. Our newsletter always includes an unsubscribe button.

If you have previously agreed to us using your personal information to contact you directly, you may change your mind at any time by emailing us at hello@soello.com.

We will not sell, distribute or lease your personal information to third parties unless we are required by law to do so.

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please email hello@soello.com.

If you believe that any information we are holding on you is incorrect or incomplete, please email us at hello@soello.com as soon as possible. We will promptly correct any information found to be incorrect.

ways-of-working

Ways of Working

1st of August 2020

The future is flexible, and we are finding new ways of working.

As the times are constantly changing, so does our work environment. Today, the future of work is a lifestyle of personal preferences and for some, personal choices.

The normal working environment sees the lines between home and office life blurring.

Now people are seeking more comfort and flexibility where they possibly can, whether that be in laid back co-working spaces that offer respite in cosy break out spaces, or setting up a desk in your spare room and making the rules as you go. Whatever your work situation may be, it’s becoming known that businesses are slowly learning how to adapt to the flexibility of the modern-day worker.

The scale of this new shift is unprecedented, but what we do know is the world of marketing is changing, and we are learning to make better use of what we have in order to achieve the same results. We are learning to disperse our workload efficiently across team members with less communication and using this time as an opportunity for growth and new ideas.

When life and work start to go back to (the new) normal, it’s important that agencies work towards an office culture that works best for everyone. Whether you’re back in the office or still WFH. We’ve compiled a few tips for easing into routines and reimagining boundaries.

1. Accept that boundaries might blur

Prioritising a few tasks that you are set to complete each day can relieve pressure and help you create momentum for the next day.

2. Take care of yourself outside of work hours

Make sure you’re practicing self-care routines and making time to speak with friends and family.

3. Disconnect

Spend some time off social media or devoting some time during the day to do something unrelated to work.

4. Lighten your workload

In order to have clarity of thought and a calm mind. Don't try and do everything at once.

As Coronavirus has forced us to rethink the way we work, the remainder of 2020 can be used as a chance to set new, positive boundaries for yourself and your work life. It might be helpful to focus on the small changes we can make to our day that will have a healthy impact on our long-term mental health. The best thing we can do to move forward is to get comfortable with the present moment.

soello-eleanor

Ellie

1st of June 2020

Ellie founded Soello in 2016. The aim was, and still is, to support businesses and brands by communicating with their audience, with an emphasis on creative content, developing an online presence and increasing sales. Elevating brands to new heights...

Ellie's career started out in the Fashion industry working within e-commerce and marketing teams with the likes of Zimmermann, Avenue 32 and Vogue Russia in London and Sydney. She took the freelance route to support and develop independent businesses, digital marketing strategies and soon after Soello was born. Since then, Soello has grown to provide businesses and brands with the capabilities they require.

Ellie manages our creative-led team and specialises in developing integrated communications to connect businesses with their desired customers. She'll usually be working on developing strategies, overseeing client projects and managing the day-to-day of the studio.

social-perception

Social Perception

1st of June 2020

It’s now more important than ever to stay connected with your audience. With so many people spending more time at home, internet usage has only continued to keep rising. With this taken into account, it’s important to really think about what you're putting out onto the web, and more importantly, how you’re choosing to word it.

While some experts say brands should not be using this time to shout from the rooftops, some say brands shouldn’t shy from saying anything at all, this is because there’s potential for meaningful relationships to be built even during a crisis. Using this time to echo or amplify your brand's message could benefit your business as young consumers especially are prone to reward a brand they believe shares their values.

Building your unique brand story on social media involves telling it through different social platforms. This can be challenging without the right messages. Without getting your messaging right, you could be potentially missing out on valuable opportunities to engage consumers and build brand loyalty. When you tell your brand narrative on social media in a way that resonates with the right customers, the follows, clicks, shares, and likes will soon follow. Maintaining this communication between your brand and your audience and delivering socially responsible messages during a time of uncertainty is critical. This is because audiences will turn to you to answer questions around existing orders and to deliver content that shows consideration.

Whilst building and developing compelling content for your online campaigns might seem daunting, it’s always good to remember not everything has to make a big statement. Simple tactics like stating your values, ethos, and objectives while supporting your customer's needs could be the most underrated strategy.