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Social perception

Social Perception

1st of June 2020

It’s now more important than ever to stay connected with your audience. With so many people spending more time at home, internet usage has only continued to keep rising. With this taken into account, it’s important to really think about what you're putting out onto the web, and more importantly, how you’re choosing to word it.

While some experts say brands should not be using this time to shout from the rooftops, some say brands shouldn’t shy from saying anything at all, this is because there’s potential for meaningful relationships to be built even during a crisis. Using this time to echo or amplify your brand's message could benefit your business as young consumers especially are prone to reward a brand they believe shares their values.

Building your unique brand story on social media involves telling it through different social platforms. This can be challenging without the right messages. Without getting your messaging right, you could be potentially missing out on valuable opportunities to engage consumers and build brand loyalty. When you tell your brand narrative on social media in a way that resonates with the right customers, the follows, clicks, shares, and likes will soon follow. Maintaining this communication between your brand and your audience and delivering socially responsible messages during a time of uncertainty is critical. This is because audiences will turn to you to answer questions around existing orders and to deliver content that shows consideration.

Whilst building and developing compelling content for your online campaigns might seem daunting, it’s always good to remember not everything has to make a big statement. Simple tactics like stating your values, ethos, and objectives while supporting your customer's needs could be the most underrated strategy.

meat-hook

WIP: Meat Hook

1st of May 2020

Meat Hook, suppliers of the finest quality meat to restaurants across the South West had to make a change to the way they were doing business.

The impact of COVID-19 encouraged the business to take to the streets of Bristol to deliver Meat Boxes straight to the consumer's door (contact-free).

Having never touched digital marketing, we've been working hard to build a community and generate Meat Box sales through social media channels.

We've been really pleased with the response so far and thrilled to see so many supporters during what is quite a difficult time. Not just for business, but for local communities, families, and individuals.

Watch this space for a full case study soon 🤩

lockdown

Lockdown Communication

1st of May 2020

With COVID-19 bringing new and unforeseen challenges to communities, people, and businesses all over the world, it’s now shaking up the way we work, communicate, and consume.

Platforms such as Zoom or Google Meet, are becoming a huge part of our daily routine. There’s also no denying that our social scrolling time has dramatically increased, to the point whereby we’ve registered an unprecedented rise in screen time. Reports show a 25% increase in engagement on Instagram and TikTok in the past month alone.

Now more than ever, it’s important to think about how you or your business chooses to communicate with your audience. Government guidelines imposing restrictions on customers visiting local shops and restaurants has meant that some businesses have had to make crucial structural and logistical decisions, enabling their business to continue running.

If you're feeling like you're in limbo, you don't know what to say or how to continue communicating with your audience, we've put together a checklist of our top techniques in order to adapt your communication and advertising strategy during the lockdown.

Communicate:
-> Share your business story.

-> Take your followers behind the scenes.

-> Get talking on Instagram stories.

-> Stream live through Facebook or IGTV.

-> Continue using email. It's an essential marketing practice that keeps customers informed and engaged.

-> Be confident in your messaging and be brave with your content when thinking about your advertising strategy and organic social content.

-> Collaborate with a brand or business to drive more traffic to your social channels and/ or website.

Advertise:
-> Some are cutting back on ad spend, which means those who are advertising are getting placements for a lower bid than usual (more bang for your buck).

-> There are more people scrolling meaning there's more screen space for ad placements to be shown, resulting in cost-effective ad placements with less competition.

-> Where possible, advertise more on necessities over luxuries.

-> Utilise Google trends - a great way to see how search patterns have changed in your industry during the lockdown.

-> Do bear in mind that ads are taking longer to be approved and altered on platforms due to office disruption.

Stay Safe, Stay Positive.

From all of us at Soello x

(Illustration by Andrea Manzati)