Social storytellers.

(1)((1))Who

We’re a bunch of brand strategists, creatives and communicators that combine insights, creative and media experience to create meaningful communications. Can-do and collaborative in approach, we work with clients to build brands people love.

Compelling content that converts.

(2)((2))What

Your content needs to work hard. Making sure your business goals are aligned with insight and creativity is a top priority and ensures we can create and deliver compelling content that engages and excites.

Getting under the skin of your brand.

(3)((3))How

Discover

Insight and understanding enables us to work together to define your social media objectives in the short and long-term. Our collective years of expertise and mix of skills mean you can trust us to create and develop engaging content and advertising solutions as well as build online communities.

Our understanding:

  • Strategy
  • Brand Workshops
  • Audience Discovery
  • Social Counselling

Create

We help brave businesses transform bold ideas into engaging realities; we create compelling social media content that moves, excites and nurtures audiences.

Our skills:

  • Social Content
  • Photography
  • Video
  • Motion
  • Copywriting

Grow

We specialise in connecting with your audience through the right platforms, within the right context, and with the right message.

Our specialisms:

  • Social Advertising
  • Community Management
  • Influencer Marketing

Get in touch

Like to know more? Write to hello@soello.com

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Mary

1st of February 2020

In August 2019, as our team saw new growth, we welcomed Mary to the Soello family as our Content Creator.

Mary graduated from UWE with a degree in Graphic Design and has worked at a number of digital agencies in London and Bristol, honing her skills in print, web and digital.

Mary creates, delivers and manages social media content, and designs visual campaigns that entice and inspire audiences across all digital platforms.

When Mary isn't working hard on your content, you'll find her with friends drinking a G&T somewhere in Stokes Croft.

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New Home

3rd of January 2020

Late last year we moved into Gather Round, South Bristol, a co-working space built by creatives, for creatives. We are now extremely happy to be part of this thriving community allowing us to work shoulder to shoulder with like-minded people.

Visit us at:

Gather Round,
The Cigar Factory,
127-131 Raleigh Rd,
Bristol
BS3 1QU

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Quality Content Control

2nd of January 2020

Content for advertising campaigns needs to be of consistently high quality and should be shown to reflect the same tone as your brand. Being consistent with your content means you're committing time, resource and strategic thinking to your campaign, which in turn allows you to create a process that will be proven and improved over time. By developing a clear and consistent strategy you are crafting a compelling brand story that will inspire your chosen audience.

At Soello we're trying to encourage more ads across Instagram stories. Instagram stories to run social ads are a great way to creatively inspire your audience. The first few seconds of your ad matters the most, in 10 seconds or less, you can influence and entice your chosen audience to take action depending on the quality and consistency of the content you are presenting them with. The most effective ads include the branding in the first 3 seconds and convey a brand’s key message in a quick, easy to understand and attention-grabbing way.

So, get creative and look at other brands for reference when delivering your Instagram stories ad.

A few stats to back this up:

-> People consume content 41% faster on mobile than desktop so it’s important to bring your most exciting frame to the front.

-> Get playful with framing and speed. 98% of people use their phones vertically so it’s important to build ads to match how people consume content.

-> Find a balance between message and time. Ads under 15 seconds work the best in feed, and top-performing stories ads work best under 10 seconds.