Brunel Engraving

(1)((1))Objective

We were tasked with increasing brand awareness and engagement via social media platforms through advertising, and ultimately capturing relevant leads to develop business relationships.

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(2)((2))Idea

We created a series of hero and hub videos pitching what we knew to be the crucial
selling points in engraving services – expertise, capabilities, and customer experience. This approach positioned Brunel Engraving as not just a one-time service, but the market leader and go-to business for all industrial engraving needs.

We reached 100,224 people, 16,552 of those watched our ad in its entirety

An effective rate of 3p per thruplay

Hub content delivered across Facebook and LinkedIn displaying industrial processes

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Rotary brass engraving

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Brunel Engraving workshops and equipment

(3)((3))Outcome

During our brief campaign, 29 highly relevant industry-based users signed up for quotations based on specific needs, leading to immediate ROI and development of ongoing business relationships.

Reach

133,054

Leads

29

ROI

60%

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Galvo laser engraving machine

(4)((4))Testimonial

Working with Soello for the past 5 years, we've seen huge benefits to the company by greater customer response and increased orders through creative advertising.

Tom Pycock, Sales Director

Like to know more? write to us.

hello@soello.com

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New Home

3rd of January 2020

Late last year we moved into Gather Round, South Bristol, a co-working space built by creatives, for creatives. We are now extremely happy to be part of this thriving community allowing us to work shoulder to shoulder with like-minded people.

Visit us at:

Gather Round,
The Cigar Factory,
127-131 Raleigh Rd,
Bristol
BS3 1QU

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Quality Content Control

2nd of January 2020

Content for advertising campaigns needs to be of consistently high quality and should be shown to reflect the same tone as your brand. Being consistent with your content means you're committing time, resource and strategic thinking to your campaign, which in turn allows you to create a process that will be proven and improved over time. By developing a clear and consistent strategy you are crafting a compelling brand story that will inspire your chosen audience.

At Soello we're trying to encourage more ads across Instagram stories. Instagram stories to run social ads are a great way to creatively inspire your audience. The first few seconds of your ad matters the most, in 10 seconds or less, you can influence and entice your chosen audience to take action depending on the quality and consistency of the content you are presenting them with. The most effective ads include the branding in the first 3 seconds and convey a brand’s key message in a quick, easy to understand and attention-grabbing way.

So, get creative and look at other brands for reference when delivering your Instagram stories ad.

A few stats to back this up:

-> People consume content 41% faster on mobile than desktop so it’s important to bring your most exciting frame to the front.

-> Get playful with framing and speed. 98% of people use their phones vertically so it’s important to build ads to match how people consume content.

-> Find a balance between message and time. Ads under 15 seconds work the best in feed, and top-performing stories ads work best under 10 seconds.

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New Year, New Us.

1st of January 2020

2019 was an exciting year for us. Not only did we see positive growth for our clients, but also for our own development.

In 2019 we:

-> Introduced new and exciting clients to the Soello family.

-> Grew our team to introduce Alex (strategist), James (advertiser), and Mary (content creator).

-> We moved offices (twice) but we're now home at a new and exciting creative co-workspace, Gather Round in South Bristol.

-> We worked alongside some very talented creatives.

-> We developed our offering to bring more social capabilities and allow seamless processes.

-> We developed our creative output - bringing bigger and better things to our clients and projects.

-> Refreshed our brand (just a little)

-> Launched our new site to display our latest work and what we're all about.

We'd like to thank everyone who played a part in our 2019 story. We're looking forward to what 2020 can bring to the Soello family.

Wishing you all a happy and prosperous decade.

From all at Soello x