retargeting

Nurturing Your Audience

1st of March 2020

Social advertising is a great way to reach out to new audiences and nurture their journey from discovery to conversion. Just as with a traditional business funnel, it’s important to have an ‘always on’ approach to bringing in new customers, to keep topping up your pool of potential customers at the beginning of their journey, as you move others down the pipeline.

-> On average, only 2% of customers complete a purchase on their first visit to a website. It’s down to retargeting to convert the other 98%

When a large audience learns about your brand or product, it’s pretty unlikely that everyone will be genuinely interested in what you have to offer. So, refine your audience by people who engaged, or clicked to your site. Delivering a second advert only to people that you know are interested in your brand will boost your odds of getting ‘add to carts’ or purchases.

-> Cart abandonment rate is currently an average of 79%

By defining an audience by certain actions performed, you can ensure you’re sending them relevant messages. Say, for example, 100 people visited your website and added an item to their cart; you could retarget these people with an advert reminding them to complete their purchase. You could even offer an exclusive discount or deal to incentivise the user to follow through and make a purchase.

Our manifesto

Our 2021 Manifesto

22nd of December 2020

As we close in on the end of another year, we find that round about now is a nice time to take stock of things. To think about our successes and learnings from the year, and get our minds thinking about how we can be even better next year. While 2020 has certainly thrown up some unique challenges, and were super proud of how we’ve coped through the difficulty of it all; we have been thinking about what it really means to be working Digital Marketing and Social Media.

We’ve been helping businesses maintain and build their brands’ stories throughout the year in rather different circumstances to usual where digital and virtual communication was the only way. This comes with a lot of responsibility, so we’ve decided to lay out a Soello manifesto to guide our decisions in all of our work in 2021…

1. Work with more great clients.

We love to be inspired! Working with clients on ambitious and challenging jobs, and telling their unique story in the most positive and compelling way possible.

2. Always be kind

If there’s one thing 2020 has taught us, it’s to be kind. We want to generate a mutual respect from all areas and we think it’s absolute key, not just in business relationships but with every individual too.

3. Support local and give back

We care about our community and future. Supporting local businesses and shopping locally supports businesses and the people within in it, something we care strongly about. We also want to carry on supporting charities in any way we can.

4. Question our conscience

It’s healthy to question whether we are doing things for the right reasons. If we feel like a client’s needs or values do not line up with ours, it’s ok to say no.

5. Inspire our clients

We get so much inspiration from the amazing things our clients are doing, and we’re really proud to be part of their stories. So we want to ensure we’re repaying the favour by bringing our own knowledge, experience and care to everything we do for them.

Let’s hope for a slightly more… predictable next this year.

soello-levi

Levi

1st of November 2020

Levi is a big part of the Soello team as Photographer & Videographer.

Levi is a Bristol-based filmmaker with a background in music visuals and modern short form. His previous work includes Glastonbury Festival, Arcadia Spectacular, Boomtown Fair, Established & Sons, c-ll-ct-v-ly and more. His debut documentary short ‘Strongman’ is currently in the finals of a competition panelled by renowned cinematographer Roger Deakins.

In Levi's spare time, you’ll find him in the kitchen cooking up good food for his friends or family or at his local pub ‘The Oxford’ in Totterdown. His favourite spots to eat in Bristol are Bosco Pizzeria, Jeevans Sweets and Victoria Park.

social-dilemma

Social Dilemma

1st of October 2020

The Social Dilemma recently landed on Netflix, and millions of us have tuned in to take a peek behind the curtain at the inner workings of social media companies, and the social impact they can have, have had, and will continue to have on users and the wider world.

While the show certainly shone a light on some of the more nefarious tactics used by these companies to stay relevant, stay super profitable, and more importantly stay on your phone’s home screen; we can't neglect the amazing opportunity social media has presented to us all too.

2020 has been a tough year, and the miracle of the internet and social media has helped friends and family stay connected from a distance through lockdowns and periods of isolation. It has been a blessing for so many, and we want to be a part of everything great about social medias ability to connect, entertain and inform.

So we’ve set out a few of our values, some guidelines we strive to stick to to ensure we’re using this opportunity ethically and responsibly.

-> We’ll only target users responsibly.

With the power to reach millions with our messaging comes with responsibility. We won't use it to promote contentious topics or irresponsible behaviour.

-> We’re here to build positivity...

...not create tension and divide. While the show highlighted that polarising content consistently gets higher engagement, we don’t want to be a part of stirring negative emotions for anybody, ever.

-> We won’t prey on insecurities to sell products.

We’re not here to influence anyone through a negative experience. We want to do so through excitement, positivity and great initiatives - and that comes with only being part of projects we truly believe in.

We’re here to tell brands’ stories, to share great ideas, spread the word for causes we want to rally behind, and use our platform for good and good only. That’s our promise to you, and every person on the other side of the screen that we reach with our content.