retargeting

Nurturing Your Audience

1st of March 2020

Social advertising is a great way to reach out to new audiences and nurture their journey from discovery to conversion. Just as with a traditional business funnel, it’s important to have an ‘always on’ approach to bringing in new customers, to keep topping up your pool of potential customers at the beginning of their journey, as you move others down the pipeline.

-> On average, only 2% of customers complete a purchase on their first visit to a website. It’s down to retargeting to convert the other 98%

When a large audience learns about your brand or product, it’s pretty unlikely that everyone will be genuinely interested in what you have to offer. So, refine your audience by people who engaged, or clicked to your site. Delivering a second advert only to people that you know are interested in your brand will boost your odds of getting ‘add to carts’ or purchases.

-> Cart abandonment rate is currently an average of 79%

By defining an audience by certain actions performed, you can ensure you’re sending them relevant messages. Say, for example, 100 people visited your website and added an item to their cart; you could retarget these people with an advert reminding them to complete their purchase. You could even offer an exclusive discount or deal to incentivise the user to follow through and make a purchase.

eleanor

Ellie

1st of June 2020

Ellie founded Soello in 2016. The aim was, and still is, to support businesses and brands by communicating with their audience, with an emphasis on creative content, developing an online presence and increasing sales. Elevating brands to new heights...

Ellie's career started out in the Fashion industry working within e-commerce and marketing teams with the likes of Zimmermann, Avenue 32 and Vogue Russia in London and Sydney. She took the freelance route to support and develop independent businesses, digital marketing strategies and soon after Soello was born. Since then, Soello has grown to provide businesses and brands with the capabilities they require.

Ellie manages our creative-led team and specialises in developing integrated communications to connect businesses with their desired customers. She'll usually be working on developing strategies, overseeing client projects and managing the day-to-day of the studio.

social-perception

Social Perception

1st of June 2020

It’s now more important than ever to stay connected with your audience. With so many people spending more time at home, internet usage has only continued to keep rising. With this taken into account, it’s important to really think about what you're putting out onto the web, and more importantly, how you’re choosing to word it.

While some experts say brands should not be using this time to shout from the rooftops, some say brands shouldn’t shy from saying anything at all, this is because there’s potential for meaningful relationships to be built even during a crisis. Using this time to echo or amplify your brand's message could benefit your business as young consumers especially are prone to reward a brand they believe shares their values.

Building your unique brand story on social media involves telling it through different social platforms. This can be challenging without the right messages. Without getting your messaging right, you could be potentially missing out on valuable opportunities to engage consumers and build brand loyalty. When you tell your brand narrative on social media in a way that resonates with the right customers, the follows, clicks, shares, and likes will soon follow. Maintaining this communication between your brand and your audience and delivering socially responsible messages during a time of uncertainty is critical. This is because audiences will turn to you to answer questions around existing orders and to deliver content that shows consideration.

Whilst building and developing compelling content for your online campaigns might seem daunting, it’s always good to remember not everything has to make a big statement. Simple tactics like stating your values, ethos, and objectives while supporting your customer's needs could be the most underrated strategy.

meat-hook

WIP: Meat Hook

1st of May 2020

Meat Hook, suppliers of the finest quality meat to restaurants across the South West had to make a change to the way they were doing business.

The impact of COVID-19 encouraged the business to take to the streets of Bristol to deliver Meat Boxes straight to the consumer's door (contact-free).

Having never touched digital marketing, we've been working hard to build a community and generate Meat Box sales through social media channels.

We've been really pleased with the response so far and thrilled to see so many supporters during what is quite a difficult time. Not just for business, but for local communities, families, and individuals.

Watch this space for a full case study soon 🤩