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New Year, New Us.

1st of January 2020

2019 was an exciting year for us. Not only did we see positive growth for our clients, but also for our own development.

In 2019 we:

-> Introduced new and exciting clients to the Soello family.

-> Grew our team to introduce Alex (strategist), James (advertiser), and Mary (content creator).

-> We moved offices (twice) but we're now home at a new and exciting creative co-workspace, Gather Round in South Bristol.

-> We worked alongside some very talented creatives.

-> We developed our offering to bring more social capabilities and allow seamless processes.

-> We developed our creative output - bringing bigger and better things to our clients and projects.

-> Refreshed our brand (just a little)

-> Launched our new site to display our latest work and what we're all about.

We'd like to thank everyone who played a part in our 2019 story. We're looking forward to what 2020 can bring to the Soello family.

Wishing you all a happy and prosperous decade.

From all at Soello x

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James

1st of April 2020

Say hello to James. James joined Soello end of last year as Digital Marketer & Advertiser.

James previously worked as an account manager and data analyst at various companies, developing expertise in analysis, trend spotting and client relations. Prior to Soello, James also spent six months traveling across India, Sri Lanka, and Nepal.

James develops, analyses and manages our online campaigns across all channels. Through analysis and trend spotting, James can inform our clients, strategists and content creators how to better align content and campaigns with the audience you wish to engage with.

When James isn't working, you'll find him with friends watching Liverpool play at his favourite pub, The Artisan in Frome.

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Nurturing Your Audience

1st of March 2020

Social advertising is a great way to reach out to new audiences and nurture their journey from discovery to conversion. Just as with a traditional business funnel, it’s important to have an ‘always on’ approach to bringing in new customers, to keep topping up your pool of potential customers at the beginning of their journey, as you move others down the pipeline.

-> On average, only 2% of customers complete a purchase on their first visit to a website. It’s down to retargeting to convert the other 98%

When a large audience learns about your brand or product, it’s pretty unlikely that everyone will be genuinely interested in what you have to offer. So, refine your audience by people who engaged, or clicked to your site. Delivering a second advert only to people that you know are interested in your brand will boost your odds of getting ‘add to carts’ or purchases.

-> Cart abandonment rate is currently an average of 79%

By defining an audience by certain actions performed, you can ensure you’re sending them relevant messages. Say, for example, 100 people visited your website and added an item to their cart; you could retarget these people with an advert reminding them to complete their purchase. You could even offer an exclusive discount or deal to incentivise the user to follow through and make a purchase.

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Mary

1st of February 2020

In August 2019, as our team saw new growth, we welcomed Mary to the Soello family as our Content Creator.

Mary graduated from UWE with a degree in Graphic Design and has worked at a number of digital agencies in London and Bristol, honing her skills in print, web and digital.

Mary creates, delivers and manages social media content, and designs visual campaigns that entice and inspire audiences across all digital platforms.

When Mary isn't working hard on your content, you'll find her with friends drinking a G&T somewhere in Stokes Croft.