2nd of January 2020
Content for advertising campaigns needs to be of consistently high quality and should be shown to reflect the same tone as your brand. Being consistent with your content means you're committing time, resource and strategic thinking to your campaign, which in turn allows you to create a process that will be proven and improved over time. By developing a clear and consistent strategy you are crafting a compelling brand story that will inspire your chosen audience.
At Soello we're trying to encourage more ads across Instagram stories. Instagram stories to run social ads are a great way to creatively inspire your audience. The first few seconds of your ad matters the most, in 10 seconds or less, you can influence and entice your chosen audience to take action depending on the quality and consistency of the content you are presenting them with. The most effective ads include the branding in the first 3 seconds and convey a brand’s key message in a quick, easy to understand and attention-grabbing way.
So, get creative and look at other brands for reference when delivering your Instagram stories ad.
A few stats to back this up:
-> People consume content 41% faster on mobile than desktop so it’s important to bring your most exciting frame to the front.
-> Get playful with framing and speed. 98% of people use their phones vertically so it’s important to build ads to match how people consume content.
-> Find a balance between message and time. Ads under 15 seconds work the best in feed, and top-performing stories ads work best under 10 seconds.