22nd of December 2020
As we close in on the end of another year, we find that round about now is a nice time to take stock of things. To think about our successes and learnings from the year, and get our minds thinking about how we can be even better next year. While 2020 has certainly thrown up some unique challenges, and were super proud of how we’ve coped through the difficulty of it all; we have been thinking about what it really means to be working Digital Marketing and Social Media.
We’ve been helping businesses maintain and build their brands’ stories throughout the year in rather different circumstances to usual where digital and virtual communication was the only way. This comes with a lot of responsibility, so we’ve decided to lay out a Soello manifesto to guide our decisions in all of our work in 2021…
1. Work with more great clients.
We love to be inspired! Working with clients on ambitious and challenging jobs, and telling their unique story in the most positive and compelling way possible.
2. Always be kind
If there’s one thing 2020 has taught us, it’s to be kind. We want to generate a mutual respect from all areas and we think it’s absolute key, not just in business relationships but with every individual too.
3. Support local and give back
We care about our community and future. Supporting local businesses and shopping locally supports businesses and the people within in it, something we care strongly about. We also want to carry on supporting charities in any way we can.
4. Question our conscience
It’s healthy to question whether we are doing things for the right reasons. If we feel like a client’s needs or values do not line up with ours, it’s ok to say no.
5. Inspire our clients
We get so much inspiration from the amazing things our clients are doing, and we’re really proud to be part of their stories. So we want to ensure we’re repaying the favour by bringing our own knowledge, experience and care to everything we do for them.
Let’s hope for a slightly more… predictable next this year.