Lockdown Communication

1st of May 2020

With COVID-19 bringing new and unforeseen challenges to communities, people, and businesses all over the world, it’s now shaking up the way we work, communicate, and consume.

Platforms such as Zoom or Google Meet, are becoming a huge part of our daily routine. There’s also no denying that our social scrolling time has dramatically increased, to the point whereby we’ve registered an unprecedented rise in screen time. Reports show a 25% increase in engagement on Instagram and TikTok in the past month alone.

Now more than ever, it’s important to think about how you or your business chooses to communicate with your audience. Government guidelines imposing restrictions on customers visiting local shops and restaurants has meant that some businesses have had to make crucial structural and logistical decisions, enabling their business to continue running.

If you're feeling like you're in limbo, you don't know what to say or how to continue communicating with your audience, we've put together a checklist of our top techniques in order to adapt your communication and advertising strategy during the lockdown.

Communicate:
-> Share your business story.

-> Take your followers behind the scenes.

-> Get talking on Instagram stories.

-> Stream live through Facebook or IGTV.

-> Continue using email. It's an essential marketing practice that keeps customers informed and engaged.

-> Be confident in your messaging and be brave with your content when thinking about your advertising strategy and organic social content.

-> Collaborate with a brand or business to drive more traffic to your social channels and/ or website.

Advertise:
-> Some are cutting back on ad spend, which means those who are advertising are getting placements for a lower bid than usual (more bang for your buck).

-> There are more people scrolling meaning there's more screen space for ad placements to be shown, resulting in cost-effective ad placements with less competition.

-> Where possible, advertise more on necessities over luxuries.

-> Utilise Google trends - a great way to see how search patterns have changed in your industry during the lockdown.

-> Do bear in mind that ads are taking longer to be approved and altered on platforms due to office disruption.

Stay Safe, Stay Positive.

From all of us at Soello x

(Illustration by Andrea Manzati)

Levi

1st of November 2020

Levi is a big part of the Soello team as Photographer & Videographer.

Levi is a Bristol-based filmmaker with a background in music visuals and modern short form. His previous work includes Glastonbury Festival, Arcadia Spectacular, Boomtown Fair, Established & Sons, c-ll-ct-v-ly and more. His debut documentary short ‘Strongman’ is currently in the finals of a competition panelled by renowned cinematographer Roger Deakins.

In Levi's spare time, you’ll find him in the kitchen cooking up good food for his friends or family or at his local pub ‘The Oxford’ in Totterdown. His favourite spots to eat in Bristol are Bosco Pizzeria, Jeevans Sweets and Victoria Park.

Social Dilemma

1st of October 2020

The Social Dilemma recently landed on Netflix, and millions of us have tuned in to take a peek behind the curtain at the inner workings of social media companies, and the social impact they can have, have had, and will continue to have on users and the wider world.

While the show certainly shone a light on some of the more nefarious tactics used by these companies to stay relevant, stay super profitable, and more importantly stay on your phone’s home screen; we can't neglect the amazing opportunity social media has presented to us all too.

2020 has been a tough year, and the miracle of the internet and social media has helped friends and family stay connected from a distance through lockdowns and periods of isolation. It has been a blessing for so many, and we want to be a part of everything great about social medias ability to connect, entertain and inform.

So we’ve set out a few of our values, some guidelines we strive to stick to to ensure we’re using this opportunity ethically and responsibly.

-> We’ll only target users responsibly.

With the power to reach millions with our messaging comes with responsibility. We won't use it to promote contentious topics or irresponsible behaviour.

-> We’re here to build positivity...

...not create tension and divide. While the show highlighted that polarising content consistently gets higher engagement, we don’t want to be a part of stirring negative emotions for anybody, ever.

-> We won’t prey on insecurities to sell products.

We’re not here to influence anyone through a negative experience. We want to do so through excitement, positivity and great initiatives - and that comes with only being part of projects we truly believe in.

We’re here to tell brands’ stories, to share great ideas, spread the word for causes we want to rally behind, and use our platform for good and good only. That’s our promise to you, and every person on the other side of the screen that we reach with our content.

WIP: PR Dispatch

1st of September 2020

We've been working with Peckham based PR outift, PR Dispatch to help them extend their unique offering of simplified PR to forward-thinking small business owners in the U.K.

We've been getting creative with our advertising through video content, testimonials, and one-on-one chats with the founder, Rosie Davies, to nurture their audience and take them on a fully-fledged journey of discovery.