Lockdown Communication

1st of May 2020

With COVID-19 bringing new and unforeseen challenges to communities, people, and businesses all over the world, it’s now shaking up the way we work, communicate, and consume.

Platforms such as Zoom or Google Meet, are becoming a huge part of our daily routine. There’s also no denying that our social scrolling time has dramatically increased, to the point whereby we’ve registered an unprecedented rise in screen time. Reports show a 25% increase in engagement on Instagram and TikTok in the past month alone.

Now more than ever, it’s important to think about how you or your business chooses to communicate with your audience. Government guidelines imposing restrictions on customers visiting local shops and restaurants has meant that some businesses have had to make crucial structural and logistical decisions, enabling their business to continue running.

If you're feeling like you're in limbo, you don't know what to say or how to continue communicating with your audience, we've put together a checklist of our top techniques in order to adapt your communication and advertising strategy during the lockdown.

-> Share your business story.

-> Take your followers behind the scenes.

-> Get talking on Instagram stories.

-> Stream live through Facebook or IGTV.

-> Continue using email. It's an essential marketing practice that keeps customers informed and engaged.

-> Be confident in your messaging and be brave with your content when thinking about your advertising strategy and organic social content.

-> Collaborate with a brand or business to drive more traffic to your social channels and/ or website.

-> Some are cutting back on ad spend, which means those who are advertising are getting placements for a lower bid than usual (more bang for your buck).

-> There are more people scrolling meaning there's more screen space for ad placements to be shown, resulting in cost-effective ad placements with less competition.

-> Where possible, advertise more on necessities over luxuries.

-> Utilise Google trends - a great way to see how search patterns have changed in your industry during the lockdown.

-> Do bear in mind that ads are taking longer to be approved and altered on platforms due to office disruption.

Stay Safe, Stay Positive.

From all of us at Soello x

(Illustration by Andrea Manzati)


Ways of Working

1st of August 2020

The future is flexible, and we are finding new ways of working.

As the times are constantly changing, so does our work environment. Today, the future of work is a lifestyle of personal preferences and for some, personal choices.

The normal working environment sees the lines between home and office life blurring.

Now people are seeking more comfort and flexibility where they possibly can, whether that be in laid back co-working spaces that offer respite in cosy break out spaces, or setting up a desk in your spare room and making the rules as you go. Whatever your work situation may be, it’s becoming known that businesses are slowly learning how to adapt to the flexibility of the modern-day worker.

The scale of this new shift is unprecedented, but what we do know is the world of marketing is changing, and we are learning to make better use of what we have in order to achieve the same results. We are learning to disperse our workload efficiently across team members with less communication and using this time as an opportunity for growth and new ideas.

When life and work start to go back to (the new) normal, it’s important that agencies work towards an office culture that works best for everyone. Whether you’re back in the office or still WFH. We’ve compiled a few tips for easing into routines and reimagining boundaries.

1. Accept that boundaries might blur

Prioritising a few tasks that you are set to complete each day can relieve pressure and help you create momentum for the next day.

2. Take care of yourself outside of work hours

Make sure you’re practicing self-care routines and making time to speak with friends and family.

3. Disconnect

Spend some time off social media or devoting some time during the day to do something unrelated to work.

4. Lighten your workload

In order to have clarity of thought and a calm mind. Don't try and do everything at once.

As Coronavirus has forced us to rethink the way we work, the remainder of 2020 can be used as a chance to set new, positive boundaries for yourself and your work life. It might be helpful to focus on the small changes we can make to our day that will have a healthy impact on our long-term mental health. The best thing we can do to move forward is to get comfortable with the present moment.



1st of June 2020

Ellie founded Soello in 2016. The aim was, and still is, to support businesses and brands by communicating with their audience, with an emphasis on creative content, developing an online presence and increasing sales. Elevating brands to new heights...

Ellie's career started out in the Fashion industry working within e-commerce and marketing teams with the likes of Zimmermann, Avenue 32 and Vogue Russia in London and Sydney. She took the freelance route to support and develop independent businesses, digital marketing strategies and soon after Soello was born. Since then, Soello has grown to provide businesses and brands with the capabilities they require.

Ellie manages our creative-led team and specialises in developing integrated communications to connect businesses with their desired customers. She'll usually be working on developing strategies, overseeing client projects and managing the day-to-day of the studio.


Social Perception

1st of June 2020

It’s now more important than ever to stay connected with your audience. With so many people spending more time at home, internet usage has only continued to keep rising. With this taken into account, it’s important to really think about what you're putting out onto the web, and more importantly, how you’re choosing to word it.

While some experts say brands should not be using this time to shout from the rooftops, some say brands shouldn’t shy from saying anything at all, this is because there’s potential for meaningful relationships to be built even during a crisis. Using this time to echo or amplify your brand's message could benefit your business as young consumers especially are prone to reward a brand they believe shares their values.

Building your unique brand story on social media involves telling it through different social platforms. This can be challenging without the right messages. Without getting your messaging right, you could be potentially missing out on valuable opportunities to engage consumers and build brand loyalty. When you tell your brand narrative on social media in a way that resonates with the right customers, the follows, clicks, shares, and likes will soon follow. Maintaining this communication between your brand and your audience and delivering socially responsible messages during a time of uncertainty is critical. This is because audiences will turn to you to answer questions around existing orders and to deliver content that shows consideration.

Whilst building and developing compelling content for your online campaigns might seem daunting, it’s always good to remember not everything has to make a big statement. Simple tactics like stating your values, ethos, and objectives while supporting your customer's needs could be the most underrated strategy.