quality-content

Quality Content Control

2nd of January 2020

Content for advertising campaigns needs to be of consistently high quality and should be shown to reflect the same tone as your brand. Being consistent with your content means you're committing time, resource and strategic thinking to your campaign, which in turn allows you to create a process that will be proven and improved over time. By developing a clear and consistent strategy you are crafting a compelling brand story that will inspire your chosen audience.

At Soello we're trying to encourage more ads across Instagram stories. Instagram stories to run social ads are a great way to creatively inspire your audience. The first few seconds of your ad matters the most, in 10 seconds or less, you can influence and entice your chosen audience to take action depending on the quality and consistency of the content you are presenting them with. The most effective ads include the branding in the first 3 seconds and convey a brand’s key message in a quick, easy to understand and attention-grabbing way.

So, get creative and look at other brands for reference when delivering your Instagram stories ad.

A few stats to back this up:

-> People consume content 41% faster on mobile than desktop so it’s important to bring your most exciting frame to the front.

-> Get playful with framing and speed. 98% of people use their phones vertically so it’s important to build ads to match how people consume content.

-> Find a balance between message and time. Ads under 15 seconds work the best in feed, and top-performing stories ads work best under 10 seconds.

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James

1st of April 2020

Say hello to James. James joined Soello end of last year as Digital Marketer & Advertiser.

James previously worked as an account manager and data analyst at various companies, developing expertise in analysis, trend spotting and client relations. Prior to Soello, James also spent six months traveling across India, Sri Lanka, and Nepal.

James develops, analyses and manages our online campaigns across all channels. Through analysis and trend spotting, James can inform our clients, strategists and content creators how to better align content and campaigns with the audience you wish to engage with.

When James isn't working, you'll find him with friends watching Liverpool play at his favourite pub, The Artisan in Frome.

retargeting

Nurturing Your Audience

1st of March 2020

Social advertising is a great way to reach out to new audiences and nurture their journey from discovery to conversion. Just as with a traditional business funnel, it’s important to have an ‘always on’ approach to bringing in new customers, to keep topping up your pool of potential customers at the beginning of their journey, as you move others down the pipeline.

-> On average, only 2% of customers complete a purchase on their first visit to a website. It’s down to retargeting to convert the other 98%

When a large audience learns about your brand or product, it’s pretty unlikely that everyone will be genuinely interested in what you have to offer. So, refine your audience by people who engaged, or clicked to your site. Delivering a second advert only to people that you know are interested in your brand will boost your odds of getting ‘add to carts’ or purchases.

-> Cart abandonment rate is currently an average of 79%

By defining an audience by certain actions performed, you can ensure you’re sending them relevant messages. Say, for example, 100 people visited your website and added an item to their cart; you could retarget these people with an advert reminding them to complete their purchase. You could even offer an exclusive discount or deal to incentivise the user to follow through and make a purchase.

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Mary

1st of February 2020

In August 2019, as our team saw new growth, we welcomed Mary to the Soello family as our Content Creator.

Mary graduated from UWE with a degree in Graphic Design and has worked at a number of digital agencies in London and Bristol, honing her skills in print, web and digital.

Mary creates, delivers and manages social media content, and designs visual campaigns that entice and inspire audiences across all digital platforms.

When Mary isn't working hard on your content, you'll find her with friends drinking a G&T somewhere in Stokes Croft.