Quality Content Control

2nd of January 2020

Content for advertising campaigns needs to be of consistently high quality and should be shown to reflect the same tone as your brand. Being consistent with your content means you're committing time, resource and strategic thinking to your campaign, which in turn allows you to create a process that will be proven and improved over time. By developing a clear and consistent strategy you are crafting a compelling brand story that will inspire your chosen audience.

At Soello we're trying to encourage more ads across Instagram stories. Instagram stories to run social ads are a great way to creatively inspire your audience. The first few seconds of your ad matters the most, in 10 seconds or less, you can influence and entice your chosen audience to take action depending on the quality and consistency of the content you are presenting them with. The most effective ads include the branding in the first 3 seconds and convey a brand’s key message in a quick, easy to understand and attention-grabbing way.

So, get creative and look at other brands for reference when delivering your Instagram stories ad.

A few stats to back this up:

-> People consume content 41% faster on mobile than desktop so it’s important to bring your most exciting frame to the front.

-> Get playful with framing and speed. 98% of people use their phones vertically so it’s important to build ads to match how people consume content.

-> Find a balance between message and time. Ads under 15 seconds work the best in feed, and top-performing stories ads work best under 10 seconds.

Our manifesto

Our 2021 Manifesto

22nd of December 2020

As we close in on the end of another year, we find that round about now is a nice time to take stock of things. To think about our successes and learnings from the year, and get our minds thinking about how we can be even better next year. While 2020 has certainly thrown up some unique challenges, and were super proud of how we’ve coped through the difficulty of it all; we have been thinking about what it really means to be working Digital Marketing and Social Media.

We’ve been helping businesses maintain and build their brands’ stories throughout the year in rather different circumstances to usual where digital and virtual communication was the only way. This comes with a lot of responsibility, so we’ve decided to lay out a Soello manifesto to guide our decisions in all of our work in 2021…

1. Work with more great clients.

We love to be inspired! Working with clients on ambitious and challenging jobs, and telling their unique story in the most positive and compelling way possible.

2. Always be kind

If there’s one thing 2020 has taught us, it’s to be kind. We want to generate a mutual respect from all areas and we think it’s absolute key, not just in business relationships but with every individual too.

3. Support local and give back

We care about our community and future. Supporting local businesses and shopping locally supports businesses and the people within in it, something we care strongly about. We also want to carry on supporting charities in any way we can.

4. Question our conscience

It’s healthy to question whether we are doing things for the right reasons. If we feel like a client’s needs or values do not line up with ours, it’s ok to say no.

5. Inspire our clients

We get so much inspiration from the amazing things our clients are doing, and we’re really proud to be part of their stories. So we want to ensure we’re repaying the favour by bringing our own knowledge, experience and care to everything we do for them.

Let’s hope for a slightly more… predictable next this year.



1st of November 2020

Levi is a big part of the Soello team as Photographer & Videographer.

Levi is a Bristol-based filmmaker with a background in music visuals and modern short form. His previous work includes Glastonbury Festival, Arcadia Spectacular, Boomtown Fair, Established & Sons, c-ll-ct-v-ly and more. His debut documentary short ‘Strongman’ is currently in the finals of a competition panelled by renowned cinematographer Roger Deakins.

In Levi's spare time, you’ll find him in the kitchen cooking up good food for his friends or family or at his local pub ‘The Oxford’ in Totterdown. His favourite spots to eat in Bristol are Bosco Pizzeria, Jeevans Sweets and Victoria Park.


Social Dilemma

1st of October 2020

The Social Dilemma recently landed on Netflix, and millions of us have tuned in to take a peek behind the curtain at the inner workings of social media companies, and the social impact they can have, have had, and will continue to have on users and the wider world.

While the show certainly shone a light on some of the more nefarious tactics used by these companies to stay relevant, stay super profitable, and more importantly stay on your phone’s home screen; we can't neglect the amazing opportunity social media has presented to us all too.

2020 has been a tough year, and the miracle of the internet and social media has helped friends and family stay connected from a distance through lockdowns and periods of isolation. It has been a blessing for so many, and we want to be a part of everything great about social medias ability to connect, entertain and inform.

So we’ve set out a few of our values, some guidelines we strive to stick to to ensure we’re using this opportunity ethically and responsibly.

-> We’ll only target users responsibly.

With the power to reach millions with our messaging comes with responsibility. We won't use it to promote contentious topics or irresponsible behaviour.

-> We’re here to build positivity...

...not create tension and divide. While the show highlighted that polarising content consistently gets higher engagement, we don’t want to be a part of stirring negative emotions for anybody, ever.

-> We won’t prey on insecurities to sell products.

We’re not here to influence anyone through a negative experience. We want to do so through excitement, positivity and great initiatives - and that comes with only being part of projects we truly believe in.

We’re here to tell brands’ stories, to share great ideas, spread the word for causes we want to rally behind, and use our platform for good and good only. That’s our promise to you, and every person on the other side of the screen that we reach with our content.