Emma's Nutrition

Emma's Nutrition launches her Vitality Series throughout the UK by utilising events and visual campaigns.

2.7k visits to website through Facebook Ads over 1 month
24.8k Instagram Post Likes over 2 months
202% Engagement Increase on Instagram
87 New Users to Website post Influencer Event

Web Sessions prior to Soello: 1452

Web Sessions during Soello: 3038


Soello's brief was to create social campaigns that raised awareness surrounding Emma's Nutrition and the launch of her 'Vitality Series' in the UK.

Website: emmasnutrition.com.au

Facebook: /emmasnutrition

Instagram: @emmas_nutrition

Digital Strategy Content Generation Campaign Creation Campaign Management Influencer Marketing


Emma's passion for well-being, cooking and harnessing the power of food to help others balance their body and mind, is the driving force behind everything she creates. When we were approached by Emma and told the story of Emma's Nutrition, we knew that her personality would make this a fantastic campaign to be a part of.

After a huge success in Australia, Emma had chosen the UK as the next place to launch her 'Vitality Series'; a 30 day programme built around recipes, advice and interviews, designed to improve the eating habits and well-being of those who sign up to take part.

Working with this launch gave us clearly defined goals - to increase brand awareness and programme sign ups. To achieve this, we took a structured approach to bring together organic social engagement using unique content, and paid ad campaigns.

We ran social campaigns on both Facebook and Instagram, which were based around Emma's recipes blended with nutritional advice. By offering something valuable to Emma's followers (such as recipes they could create at home), the engagement and response was fantastic.

On the ad side of things, we created a clear targeted demographic and ran a series of campaigns that included both still images, carousels and video content. Retargeting campaigns were later used to help finalise sign-ups for those who had engaged with previous ad-sets.

We also assisted in the management of 3 events; 'The Launch' influencer marketing event in London, Cooking Demo event in Bristol and Vitality Retreat weekend in Tuscany. Content from these events played a huge part in the success of our campaigns.

The results were brilliant and Emma's latest Vitality Series has been a huge success. We're looking forward to seeing our relationship with Emma grow and will be continuing to manage her social channels.


"Working with Soello has been organised, calm and they totally know their specialist area so well.

They listened to what I wanted, putting a realistic plan together and worked towards the end goals. They are always easy to contact and prompt at returning our questions and queries".

Emma Ellice-Flint, Founder, Chef & Nutritionist


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